In collaboration with sustainability-focused BSR, communications company AT&T plans to launch a new eco-rating system later this year. Once activated, the system will provide a way for customers to measure the sustainability of products, taking into account various factors such as how a product is made, what materials are used, end-of-life treatment and energy efficiency.
“Increasingly, consumers are mindful of a product’s impact on the environment, “ said Jeff Bradley, senior vice president, Devices, AT&T Mobility, in a recent press release. “We are excited to work with leading third-party organizations like BSR and our suppliers to help make it easier for our customers to learn about the environmental impact of products they plan to purchase. Our new eco-rating system will make it easier for our customers to make more informed purchasing decisions.”
This new program comes in direct response to the researched wants and needs of today’s typical consumer: according to a recent Deloitte study, as many as 54 percent of shoppers take into account sustainability when buying a product.
AT&T plans to add the eco-ratings to in-store products this year, with a website providing detailed data on how the system’s ratings are devices. As technology, industry norms and sustainable practices continue to change and develop, the system will also evolve.
“With this initiative, shoppers may evaluate criteria such as a product’s energy efficiency, the percentage of recycled materials used in manufatur[ing], and the inclusion of metals such as lead, cadmium and mercury,” said Zachary Lutz of EnGadget, “…think of it as an easy way to get your green in gear.”
For more information on the sustainability efforts of AT&T, visit ATT.com.
(Image source: KnowYourCell.com)